Effects of advertising on teen body image
The Effect of Social Media on Teenagers | Newport Academy
Obesity, cigarette and alcohol use, and the poor nutrition of our children and teenagers are contributed to exposure to this never ending barrage of ads. The facts are staggering. Did you know the average US child watches an estimated 25, to 40, television commercials per year, however, in the UK, it is considerably less, with 10,? During the same period in which this proportion increased, there was also an increase in media targeted at children www. This fact has resulted in some people blaming the media for childhood obesity.
Does Advertising Has Negative Effect on Teenagers?
The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. Particularly, the body image advertising portrays affects our own body image. Of course, there are many other things that influence our body image: parenting, education, intimate relationships, and so on. The popular media does have a big impact, though"  This is because thousands of advertisements contain messages about physical attractiveness and beauty , examples of which include commercials for clothes, cosmetics, weight reduction, and physical fitness. Researchers, such as Mary Martin and James Gentry, have found that teen advertising reduces teenagers' self-esteem by setting unrealistic expectations for them about their physical appearances through the use of idealized models.
The group was surveyed twice, about one year apart. At the follow-up, those who engaged with ads reported higher rates of initiation of smoking, increased frequency of use, progression into using multiple products, and lower rates of cessation. The ability to post, share, re-tweet, etc. This coupled with peer pressure and the desire to not miss out on what other teens are doing leads to teens potentially participate in risky activities, not thinking about the consequences and focusing primarily on not being left out.